Businesses should leverage content assembly line model to create content at scale

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 01, 2020, 1:25 PM UTC

A content assembly line is a series of progressive steps to create and distribute content effectively. 

Implementing content assembly line in marketing strategies can help brands easily produce targeted, personalised content at scale. This content model also makes it easier for marketers to deliver tailored content across different channels, create templates using digital and non-digital assets, and then mix and match them based on campaign needs. 

Along with CMS, this model can help simplify content creation, management and distribution. To effectively target brand audiences, marketers must first identify and understand their prospects. They should then design a strategy with the end goal in mind while measuring each step along the way and choose the right technology platforms to achieve those goals. 

Businesses should define their key metrics and KPIs according to their objectives. They should further enhance the content continually while maintaining agility and scalability. 

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