38% of Americans are “looking forward” to dining out again over the next three months

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 01, 2020, 1:02 AM UTC

SevenRooms and YouGov’s recent survey of 1,237 US adults reveals consumers’ perspective on dining out again.

As restaurants and bars reopen in the US, 25% of Americans expressed discomfort about dining out until a vaccine becomes available. However, 38% of the survey participants say they are “looking forward” to dining out again over the next three months.

Of those polled, 23% say they’ll go with pick-up or delivery services for the rest of the year. Only 29% of consumers are comfortable with indoor seating, and 42% prefer outdoor seating.

Consumers (37%) comfortable with eating indoors, will favour restaurants they’ve been to before. 25% of consumers would feel comfortable eating at a restaurant they’ve never been to before.

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