Use pinned posts on social pages of a business to attract traffic to websites

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 31, 2020, 7:14 AM UTC

Businesses could choose to answer queries on social Q&A sites.

This article suggests how businesses can reroute social media traffic to websites. The piece recommends adding links to social bookmarking sites like Reddit, Digg and more as people use these sites to read news, information and opinion.

Brands can use pinned posts to showcase particular content on their social media profiles or page. Further, the banners on a brand’s social media profile could be turned into a call-to-action graphic which informs the consumer of latest events or offers.

Businesses can also leverage sites like Quora and Yahoo Answers to answer people’s queries and link back to a relevant blog where consumers might find additional information. Also, company employees could be encouraged to share information about latest articles, content offers and more on their personal social channels.

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