Leverage other blogs and publications to share information and enhance search ranking on Google

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 28, 2020, 2:39 AM UTC

Conduct thorough market research to write blogs on appropriate topics to foster leads.

This article suggests search engine optimisation strategies brands can use in their sales blogs to drive consistent revenues and improve search ranking. Creating well-crafted educational blogs with valuable information can help brands increase website traffic, returns, and boost search ranking.

Backlinking content with other blogs and publications can help marketers deliver value to their readers, lift domain authority and increase conversions. Marketers must backlink their content on publications and sites that seek expert opinions to demonstrate credibility in the industry.

Structuring blog pages to rank for snippets allows Google to crawl through the website and understand the content better. Creating clear and concise content that answers all the intended search queries can help brands rank for snippets and enhance their on-page SEO.

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