Follow the platform’s established etiquette to generate leads and gain customers on LinkedIn

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 28, 2020, 11:20 AM UTC

Use tools to identify and block or delete harmful commentary.

This article suggests PR strategies online companies could implement to generate leads, stay relevant and win clients on LinkedIn. Online businesses looking to leverage LinkedIn must avoid being “spammy” and follow the established etiquette as per the platform’s dynamics.

The piece advises reaching out to LinkedIn influencers given their authority on the platform. For lead generation on LinkedIn, online companies could use tools like Expandi and We-Connect. Leveraging LinkedIn automation could help streamline processes, thereby increasing daily output of leads and new customers.

Monitor comments to spot commentary that will need to be blocked or deleted on account of ruining an otherwise well-performing post. For LinkedIn, online businesses need a strategy that delivers value and informs the online audience of the business’ uniqueness.

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