Brands must develop organic meme campaigns to grow social presence and enhance engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 28, 2020, 11:39 AM UTC

Brands like Bud Light, Dr. Squatch and Bumble are all moving towards meme-based marketing.

This article notes that building organic meme marketing campaigns can help brands improve their social presence and create positive sentiments among consumers. Bud Light’s Conor Mason says with people overlooking ads, creating memes can help brands grow their social following.

However, brands should ensure their approach towards meme marketing doesn’t look forced. Rather than posting TV commercial “cut downs”, brands must develop organic memes for social platforms to effectively engage audiences, says Alex Sturtevant of Stink Studio.

Understanding what memes are, instead of merely posting a GIF or a picture next to a brand message, can help brands connect with younger audiences. As meme pages and “memers” have enormous followings, creating organic memes can help brands leverage their reach.

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