Adopting contactless payment can make retail businesses ready for the new world

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 28, 2020, 3:34 PM UTC

Contactless payments can minimise physical contact, giving consumers the confidence to shop from physical stores amid the pandemic. 

Though businesses are resuming operations after months of lockdowns, with added hygiene and social distancing measures, consumers are still wary about venturing into stores. Additionally, traditional payment methods that require direct contact like cash and plastic cards can hold back customers from shopping in person.

Retailers should adopt contactless payment methods like NFC or RFID-enabled card or leverage smartphones to offer faster checkouts and payment convenience during the crisis. Contactless payments not only reduces the risk of virus spread but also improve staff and operational efficiency.

This payment method provides customers with a hassle-free shopping experience and improves their loyalty towards the brand without any additional charge. Contactless payment also offers better marketing opportunities and prepares the business for the future.

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