46% of internet users don’t return to poorly performing websites

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 28, 2020, 9:57 AM GMT+0

88% of internet users choose online retailers with high-performance website experience, as per a recent report from WebsiteBuilderExpert.

With website speed being imperative, one in four internet users say they would abandon a site if it takes over four seconds to load. Further, 46% of those polled say they would never revisit a poorly performing website. Businesses lose $18 billion annually due to abandoned shopping carts.

A 0.1-second improvement in natural mobile speed could increase retail conversions by 8.4% and average order value by 9.2%. Further, 46% of online consumers state that checkout speed is the number one factor for site returns.

However, 64% of consumers dissatisfied with site visits say they will purchase from somewhere else the next time. The report states that loading times between three to four seconds could improve website bounce rates by 24%.

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