Offering live chat option on Shopify stores can help marketers push sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 27, 2020, 2:49 PM UTC

But, brands must also understand that consumers expect a fast response to live chats as opposed to emails.

Businesses can offer live chat option on their Shopify stores to provide customers with an enhanced shopping experience. Consumers prefer live chat over other support channels as live chats have a faster response time and an easy, conversational nature.

Brands should also optimise their Shopify stores for mobile devices. According to Google, 93% of consumers who use mobile to research, end up buying the product or service. Adding upselling apps and FOMO features like countdown can further boost sales.

Businesses should set up a shoppable Instagram feed as the global social commerce market is anticipated to grow by about 34% within the next year. Adding shoppable tags to Instagram posts can help brands redirect customers to their Shopify stores or allow them to shop directly through the Instagram page.

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