Developing apps to address customer pain points can help brands provide value and enhance sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 27, 2020, 10:28 AM UTC

Analyse consumer feedback and metrics to enhance the performance and engagement of an app.

Developing mobile apps can help businesses connect and communicate with their customers directly while creating value and driving sales. To build a successful mobile app, identify consumers’ pain points and design practical solutions around these problems.

Understand the needs and expectations of audiences and identify targeted demographics for the app, to validate its development. Including core features in the first version, along with a basic user interface can help brands ensure the user experience is aesthetically pleasing.

Hiring development teams is recommended to take appropriate crucial front-end and back-end decisions. Creating marketing campaigns and optimising the app on the app store can help brands effectively launch the app. Brands should keep their users engaged to get them hooked on to the app.

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