It is easier to attract new readers when a website already has a group of actively engaged readers.
Marketers should build a community around their blogs where readers engage with their content, as it can help attract new readers. With more readers joining the community, page views will increase and can help increase revenue.
Having an engaged community of readers can also help bloggers attract more advertisers, who would want to engage and interact with the users directly. It can further allow brands to sell their products or services easily through the community.
A well- built and engaging community around blogs can attract guest writers and contributors for potential collaborations. It can further help bloggers start conversations with new users and in turn, generate more content.
[7 minute read]