Build personalised content distribution strategies for better reach and revenue

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 27, 2020, 8:02 AM UTC

Focusing on owned channels can help publishers create personalised content for their audiences.

This article recommends personalised content distribution strategies publishers can use, as they overcome the cookie-ban and compete against social networks, for reach and ad spends. Implementing digital strategies for content distribution can help publishers build deeper relationships with their connections, enhance website traffic, and drive revenue.

Owned channels like emails, push notifications, and websites allow publishers to have more control over their user’s data and customer relationships. Create direct engagement campaigns via email to track consumer behaviour, without having to rely on cookies or social networks.

Email campaigns can further help brands learn more about their consumers' interests and preferences across devices and channels. Brands can then leverage the collected data from their owned channels to create personalised content for subscribers and enhance engagement rates.

Read the original article

[5 minute read]