Adding jump links to FAQ pages can help brands provide visitors with easy access to their queries

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 27, 2020, 12:30 PM UTC

Marketers can also track expandable clicks to identify most-accessed questions.

Businesses should use clear and descriptive navigation labels while designing Frequently Asked Question (FAQ) pages for their websites. Marketers can either make a simple list of questions or group similar questions together under different sub-headers.

Adding expandable content areas or jump links on the FAQ pages, with 50 or more questions, can help visitors quickly find the answer to queries without scrolling through the entire list. Businesses can also add a search tool to allow visitors to type their questions and directly find relevant solutions.

Businesses can leverage online research tools or conduct branded keyword SEO to identify most asked questions. Marketers can then move popular questions to the top of the list or rephrase questions that aren’t being accessed.

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