Facebook to expand personalised news feed outside the US

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 26, 2020, 3:58 PM UTC

The social media giant did a limited launch in the US in 2019, before rolling it out nationwide earlier this year.

The company said the personalised news feed, sourced from more than 200 publications, will be launched in multiple countries within the next six months. The California-based multinational said that the feed would be rolled out in UK, France, Germany, India and Brazil as part of their expansion plans.

Facebook will pay publishers in each country to ensure the availability of content on Facebook News. It is also planning to tailor the news service specific to each country.  

The company said 95% of the traffic delivered by Facebook News to publishers was “incremental to the traffic they already get from News Feed”, and that is why they are planning to expand the service internationally. Facebook has argued that innovation is critical for a sustainable news ecosystem.

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