Create engaging social media post copy by including calls-to-action, key takeaway and more

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 26, 2020, 1:04 AM UTC

91% of American content marketers use social media for organic content distribution.  

This article makes recommendations on writing engaging social media copy. The content being created must balance being of help, evoking interest, being authentic and smart. To grab audience’s attention, a direct quote from the article being shared can be used in the description area of a social media post.

While posting long-form content, the key takeaway or insight can be used as the post’s copy. A social media post’s copy can also be used to start a discussion, share a poll, start a debate and more.

The space is also useful for seeking advice or contributions from the audience or to share calls-to-action. Through trial and error, marketers could soon identify the types of description copy that engages the audiences the most.  

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