With Britons spending more time with pets during the lockdown, pet treats sales reach new heights

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 26, 2020, 7:50 AM UTC

Breeders and pet homes also saw an upsurge in demand for pets like cats and dogs since the lockdown began.

Various reports indicate UK consumers have been turning to “pet parenthood” during the lockdown. According to Nielsen, sales of branded treats like Dreamies and Pedigree skyrocketed from the country’s first COVID-19 case in February to the partial lifting of lockdown in May.

During the 12 weeks, sales of Dreamies and Pedigree grew by 12.9% and 11.8% YoY, respectively. Apart from treats, the broader pet food and litter market also increased by 3.4%.

Overall, pet treating occasions have risen 12% in the weeks following the lockdown. With more people expected to be working from home in coming time, Mars Petcare forecasts compound annual growth of 2.4% over the next five years.

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