Brands should help shoppers identify new products and services this Christmas

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 26, 2020, 3:38 PM UTC

64% of global Christmas shoppers say they are more open to new products during the shopping season than the rest of the year.

In the run-up to Christmas, marketers should focus their strategies on quality, utility and affordability to help consumers identify products that meet their preferences. They can collaborate with other brands on advertising content and leverage existing shopper relationships to help customers discover new products.

Retailers should also capitalise on the shift to digital platforms and ensure friction-free mobile customer experiences. To further benefit from the trend, brands can also launch new services and introduce innovations for shoppers who are hesitant to go out for shopping.

With most consumers facing financial constraints due to the pandemic, offering discounts can help companies improve conversion rates. But, brands should continue to maintain authenticity and purpose in their content to attract customers.

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