Google to roll out new AdSense reporting to help publishers make informed decisions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 25, 2020, 3:36 PM UTC

This update is expected to launch within a week or two.

The California-based tech giant said the new feature will be simpler to use, easier to visualise and more supportive, along with better experience on mobile devices. This update will also provide publishers with information and insights about their monetisation performance, audience and content, to help publishers grow their businesses.

Existing AdSense publishers will automatically switch to the new interface. While Google will allow publishers to toggle between the old and new reports but the feature will be available only until the end of 2020.

The new update will also limit reporting data for all AdSense products to the last three years. Additionally, the search engine giant will remove all YouTube and AdMob reporting data from the new interface.

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