Develop interactive digital experiences to boost travel marketing campaigns after COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 25, 2020, 2:30 AM UTC

Searches for “cross country road trip” and “road trips routes” have increased by 89% and 248% respectively, as per Pinterest’s recent report.

As businesses emerge from COVID-19, Pinterest highlights marketing tips travel brands can utilise to broaden their reach and attract customers. Accommodating changes like cancellations, date modifications, and more can help boost confidence among consumers and reassure them.

Travel brands should emphasise on digital interactive experiences to prompt consumers to resume their holiday planning and drive enthusiasm. Pitch closer getaways and holiday daybreaks to appeal to travellers. Reframing related offers and packages around closer destinations can improve sales.

Leverage Pinterest trends to get insights on trending Pins on popular destinations and topics to guide marketing efforts and create personalised campaigns. Brands could use Pinterest research to craft personalised messages based on consumers passions and enhance outreach.

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