Businesses looking to start drop shipping must discuss capacity with their suppliers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 25, 2020, 1:51 AM UTC

Conduct quality check to identify any potential issues.

This article shares tips for businesses that are contemplating drop shipping. Having a robust understanding of one’s competitors is crucial. Having such an insight can help a business offer what its competitors don’t.

When scouting for a supplier, conduct a thorough quality check to identify any potential issues with the product or shipping. Both, the business and the supplier, must be on the same page about the expectations around capacity.

To reduce risk further down the line, testing the market is recommended. Go through a “test period” to confirm whether the business has a market fit is advised. Further, to get drop shopping right, companies must pay attention to competitive analysis, encouraging customers to leave honest reviews and starting with a small inventory at first.  

Read the original article

[4 minute read]