Businesses can leverage dark mode on their websites to enhance the user experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 25, 2020, 5:15 PM UTC

The dark mode uses light-coloured UI elements on a dark background.

Dark mode can have a significant impact, either negative or positive, on user experience depending upon brand messaging, audience needs and their interaction with the brands' products. Businesses that want to give a dramatic, mysterious, or elegant touch to the user experience can leverage dark modes on their webpages.

Brands that have users accessing the product for a longer span can implement dark mode to enhance usability factor. For instance, using dark mode design on streaming apps can provide a seamless user experience.

Giving users the option to turn the dark mode on or off and giving them control over their experiences can improve the CX. But, businesses should be careful about how they approach dark mode design as it can also convey negative emotions.

Read the original article

[8 minute read]