Understanding the shopper mindset can help marketers prepare for the rest of 2020 and beyond

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 24, 2020, 4:05 PM UTC

This piece shares insights about consumer mindset that businesses need to appreciate to stay relevant amid uncertainty.

Due to the pandemic, brand managers, marketers and retailers are pausing their activation plans for 2021. But, in order to inspire affluent consumers to spend on grocery, retail brands should continue offering quality food and drink, premium experiences and elevated social reconnections.

Businesses should also look for innovative ways to offer support to customers. Introducing new product formats, on-pack promotions and offering value packs can help target consumers who are facing financial challenges.

Since consumers are looking to supermarkets for all necessities during the global health crisis, retailers should look to provide occasion-based offerings that resonate with their customers. Making consumers’ lives easier and offering an escape can help grocery brands target consumer looking to cope with the new reality. 

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