Identify factors fuelling competitors’ success to create effective lead generation strategy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 24, 2020, 7:35 AM UTC

Investing in SEO can prove to be beneficial in attracting leads.

This article suggests lead generation strategies that can help businesses improve sales. The piece notes that a targeted marketing strategy can be effective if a target audience has been defined by audience identification.

This would involve identifying the collective traits of the people that comprise the intended audience. The author highlights the need for creating a B2B marketing and sales funnel to streamline the marketing strategy and extract the most results from marketing efforts.

For an effective lead generation strategy, businesses must monitor their competitors and identify the factors that could be driving their success. Paying attention to keyword relevance, content and backlink quality, user experience, page load speeds and more is recommended.  

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