Developing ideal consumer personas can help boost inbound marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 24, 2020, 1:05 AM UTC

Automate tracking process to boost inbound marketing.

This article suggests inbound strategies brands can use to enhance their marketing campaigns, generate leads, save costs and drive sales. Establishing ideal personas should help brands understand their target audiences and address their problems in the marketing funnels.

Brands must create content that aligns with consumers' intent at every stage of the marketing funnel to support their inbound marketing strategies. Drafting content for inbound channels like email, SEO, social media and more can help brands target the right consumers and drive their marketing efforts.

Create relevant content that resonates with audiences to drive awareness and traffic at the top of the funnel. Offering webinars and e-books can nurture the prospects in the middle of the funnel. Marketers must offer solutions that align with their leads’ intent to convert them in the lower sales funnel.

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