Continued remote working and economic uncertainty is opening up opportunities in the domestic space

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 24, 2020, 12:06 PM UTC

With people stuck at home for months now, consumers are planning to make changes in their home to better adapt to the “new normal”.

While people are adjusting to the new reality, Reddit says there may be an opportunity for brands to capitalise on the growing home renovation sector. But, brands must note that consumers are not looking for expensive deals amidst the crisis.

Home has become the new “multifunctional hub” where people live, work, play and shop. According to The Drum Reports, consumer interest in home improvement is growing, with increased activity on subreddits on everything from design (+27%) and woodworking (+117%) to crafting and “foamcore” (+1000%).

Reddit’s Head of Creative Strategy, Will Cady said marketers should focus on the “products that are functional and feel good within the home”. He added that there’s room for leadership in this space.

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