With consumers looking for safer shopping options, 78% of online purchases originate from mobiles

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 24, 2020, 2:52 AM UTC

Facebook’s Evolving Trends Research found that one in two consumers are in no rush to return to physical stores.

With the pandemic driving consumers’ shopping decisions, 60% of consumers worldwide reported trying a new store or brand. Further, 78% of online purchases were attributed to mobile devices. And 49% of consumers intend to shop online even after the pandemic was over.

Mobile payments, pre-store research and self-service checkouts are some of the steps consumers plan to practice for safe shopping after COVID-19. Of those polled, 80% say they’re delaying a major purchase, while 39% are hoping for a discount or sale to resume spending.

71% of Americans in-store shoppers consider safety as a priority when deciding where to shop. The way businesses respond to COVID-19 could impact future spends of two in three consumers.

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