Businesses need to create adaptive, responsive mobile-friendly design layouts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 24, 2020, 5:04 PM UTC

Shrinking a 1200-pixel desktop layout to fit a 320-pixel screen create loopholes in both user experience and functionalities.

This piece argues a lot of organisations misunderstand responsive design and fail in creating a user-friendly mobile responsive design of their websites or applications. Businesses must create a design that enables content to adapt to different screen sizes, using relative units instead of fixed ones.

A responsive mobile-friendly layout ensures that the user need not zoom in or out to read the content and can easily access functionalities on their mobile screens. It uses appropriate font sizes for headers and text, displays content accordingly and offers prominent interactive elements for frictionless accessibility.

Along with ensuring the right format, marketers should also make sure the content on mobile is contextual. Using contrasting colours can further help improve the mobile experience for both people with and without eye-sight issues.

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[2 minute read]