Adding a location tag on Instagram posts can help marketers enhance brand exposure

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 24, 2020, 5:00 PM UTC

Instagram tagging lets businesses reach people beyond their followers.

This piece suggests Instagram tagging guidelines that marketers can use to improve their exposure, searchability and reach. Using location tags in each Instagram post can help brands reach consumers better, depending upon their proximity. It can also help users find out what is happening near them, based on their geographical location.

It further helps businesses show up in local search results and enables people to find the branded content related to their location. Businesses should also encourage customers to tag their business location, brand profile, product and @mention people who are present in an Instagram post.

Strategically tagging location, followers and other brands in an Instagram post can help generate enormous user-generated content, which marketers can use later to strengthen the brand’s credibility. Combining all tags can help brands achieve maximum exposure.

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