Create online stores with immersive experiences to drive consumers’ purchasing decisions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 21, 2020, 2:41 AM UTC

Inviting consumers to share product reviews and experiences can inspire purchases from prospects.

This article suggests brands adopt experiential e-shopping experiences like peer-to-peer shopping parties, one-on-one video consultations to boost consumers’ online purchasing confidence. Create online stores with ad hoc conversations with store staff, virtual assistants, and interactions to match experiences with physical stores.

Building virtual peer-to-peer micro-communities on social media channels allows consumers to co-shop and interact with fellow patrons in real-time. Brands can further encourage consumers from their loyalty programs to share peer-reviews on social media platforms to boost the confidence of fellow consumers to make purchases.

As more businesses shift to digital-first models, streaming live shopping events can help educate and entertain consumers while driving sales with exclusive offers and discounts. Providing on-demand expert interactions with professionals is recommended to help consumers with their purchasing decisions.

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[4 minute read]