Comparison blogposts can help guide consumers in the consideration stage of buyers’ journey

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 21, 2020, 9:09 AM UTC

Publishing entertainment posts right before the holidays or festivities can help brands engage audiences.

This article highlights appropriate content formats brands can opt for to create content marketing campaigns. Creating how-to blog posts with visual explanations and instructional videos can help brands educate their audiences and keep them engaged.

Listicles are ideal for listing out tips or ideas for certain topics. Posting curated content from industry publications helps brands assist consumers with research. Thought leadership content style is rather speculative and controversial in nature and brands must carefully analyse their topics before drafting them.

The “what”, “why” and “FAQ” posts are better suited for blogs, wherein marketers need to educate their audiences, address questions, and support arguments with compelling evidence. Brands can also craft “newsjacking” content by capitalising on popular news stories to boost marketing efforts.

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