Apply sustainable business practices for operational efficiency and enhancing consumer experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 21, 2020, 1:24 AM UTC

Constantly communicate sustainability efforts through product pages, social media platforms to reiterate commitment towards sustainability.

As sustainability rises in importance, companies must adapt their existing business processes to sustainable practices to align with consumer values. Implementing sustainability practices can help brands improve their customer satisfaction levels, reduce operational costs and boost customer lifetime value (CLV).

Develop environmental-friendly packaging solutions and evaluate supplier relationships to enhance operational efficiencies. Updating the order management process is suggested to gain insights on shipping, delivery, and inventory, to reduce redundancies and improve customer experiences.

Brands must be transparent in their business communications and share information regarding  production process, packaging, and product materials or ingredients on their websites. Inform consumers about the sustainable efforts made by the company and recyclability of products, to gain their trust and build loyalty.

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