Optimising core web vitals can help websites be prepared for Google’s experience algorithm

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 20, 2020, 2:09 AM UTC

Brands can measure loading performance, interactivity and visual stability of a page with core web vitals (CWV).

As Google prepares to launch the experience algorithm in 2021, brands must optimise their CWV metrics to improve user experience across browsers and devices. CWV are a set of metrics that can help measure real-world experiences while enhancing engagement and transactions seamlessly.

Ensure the Largest Contentful Paint (LCP), a loading performance metric, registers within 2.5 seconds of the first page loading. Tools like Google Page Speed Insights can help brands test their site speed and provide suggestions for augmenting it.

Pages must have less than 100 milliseconds of First Input Delay (FID), and Cumulative Layout Shift (CLS) should be maintained at 0.1, for a good user experience. Analysing competitor websites can provide brands with unique web experience ideas and designs.

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