Data collection can help brands guide decision making and enhance digital marketing campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 20, 2020, 7:16 AM UTC

Creating content and ads involving consumers, like video testimonials, can boost marketing efforts.

This piece recommends useful marketing hacks to increase website traffic and grow a brand. Supplementing digital marketing efforts with video marketing allows brands to increase their website traffic, improve engagement and drive consumers’ purchasing decisions.

Brands should collect data and consider it as the “North Star” of their business, to guide their decisions, spends and marketing campaigns. Accurate data can inform brands of consumers' purchasing habits, best performing ads, and help businesses reach their full potential.

Reaching out to consumers and interacting with them on emails and social media can improve their experiences. Optimise websites for mobile experiences, as 50% of all website visits come from mobile devices. Having different sales strategies and keeping track of competitors is suggested for optimal growth.

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