PR professionals should pitch podcasts to the media agencies to stay ahead of the competition

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 19, 2020, 6:42 PM UTC

Podcast listening has gone up by 42% since the pandemic.

With the rising trend of podcasts, PR professionals can pitch podcasts to the media agencies to increase brand recognition. But they should first conduct thorough research to become familiar with podcasts’ segments, recurring themes, typical guests and styles.

Unlike blogs, producing brand podcasts can also offer marketers access to the guest’s social following. PR pros should also make more pitches involving bylined articles as outlets are increasingly open to such pitches.  

While major news outlets continue to struggle and lay off employees, some indie and alternative media units are witnessing growth. PR agencies should, therefore, look beyond mainstream media and consider independent media houses while devising the list for pitching the stories.

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