It can help businesses provide more value to the customers and gain trust.
Businesses should leverage social listening and engage with their target audience to properly understand their needs and interests and create relevant content. For that, marketers can create a private list of their target audiences and monitor their latest posts to update themselves about their pain points.
Brands can also understand the needs, interests and struggles of their target audiences by creating polls on Twitter. Marketers can use these polls to engage customers by asking them about upcoming posts or their struggles with the brand’s offerings.
Holding Twitter contests and giveaways is also effective for gaining audiences’ attention. But, marketers should ensure the content is relevant to the brands, and the prizes should be interesting to the prospects.
[7 minute read]