But, they should build hype by publicising the event via Instagram Stories beforehand.
Brands can leverage Instagram Live features to host Q&A sessions and simultaneously conduct the flash sale for a limited period. Creating a sense of urgency by running a product or service sale that lasts only until the end of the video can boost conversion rates.
Instagram Live Q&A sessions can also be later uploaded on IGTV and repurposed for branded podcasts. Collaborating with subject matter experts and influencers in branded live streams can help marketers reach audiences beyond their followers.
Marketers should build anticipation around the Instagram Lives by posting compelling visuals on Stories around 24-48 hours before the event. Leveraging poll stickers on Instagram Stories can help marketers generate engagement as well as gather audience ideas for upcoming events.
[15 minute read]