Businesses need to develop actionable buyer personas to better address consumer needs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 14, 2020, 5:08 PM UTC

Data analysis, data accuracy and insight generation are some of the biggest challenges ecommerce businesses currently face.

Using a professional ad tracking software can help businesses effectively collect data about their web traffic performance as well as detailed user characteristics. It can also provide crucial user information – ranging from their country, city and language to operating software and connection type. A comprehensive user data set can help marketers develop actionable buyer personas.

Creating an actionable buyer persona can help businesses in personalisation, audience segmentation, ads optimisation and management, which are crucial for improving ecommerce performances. But, marketers need first to define their key metrics and set the business goals.

Businesses should then create an effective customer journey map. Focusing on each stage of the sales funnel and tracking individual performance can help marketers create effective pre-sales, sales and post-sales strategies. 

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