Have a structure in place to create B2B marketing copies with strong narratives

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 13, 2020, 2:59 AM UTC

Brands must use clear and concise language when drafting blog posts for B2B audiences.

This article highlights content marketing errors that B2B tech brands usually make and how they can rectify them. While writing engaging content is imperative, including irrelevant analogies and cultural references and focusing too much on consumer technology can be unappealing for readers.

Rather, create strategic thought leadership copies focused on the topic at hand and include relevant examples to explain complex technologies. Developing a structural foundation can help brands create blog posts with strong and consistent narratives throughout the copies.

Outline the content topic beforehand while drafting the piece to ensure the narrative is consistent. Avoid the use of flowery language, long sentences, and cluttering the copy with jargons and technical terms, to create engaging marketing content for B2B audiences.

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