Create a mix of channels for every stage of the user journey to build an omnichannel campaign

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 13, 2020, 8:38 AM UTC

Multiple paid advertising platforms like Facebook and Google Ads can be used for omnichannel marketing.

This piece states integrating omnichannel marketing with paid advertising can help brands combine multiple channels to work correspondingly and maximise returns. An omnichannel approach allows brands to execute cohesive ad experiences on different platforms throughout the sales funnel and create a seamless buying experience.

With omnichannel advertising, marketers can leverage a mix of channels right from the awareness stage to the buying stage and enhance consumers’ digital experiences. Brands must hire an agency with diverse skillsets to collaborate with and help develop the right platform mix for omnichannel.

While omnichannel ad campaigns may cost more, allocating ad budgets as per channel performance and requirements can improve ROI. This approach can benefit brands in the online space.

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