Brands can hire a team of freelancers or “teamlancers” to prepare for a remote world

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 13, 2020, 2:27 PM UTC

“Teamlancing” can help PR professionals effectively launch products virtually.

Agencies can hire a team of freelance copywriters for a product manifesto, who can then work with corporate copy consultants to create a compelling PR release for media publications. Another group of freelancers can simultaneously work with brand ambassadors to coordinate the delivery of the experiential media mailer to key media.

Businesses can similarly rely on teamlancers for seamless execution of virtual networking events. They can hire freelancing teams from various verticals like marketing, design and social media to ensure that the events get featured in the company newsletter and social channels.

Hiring a freelance PR team can further help brands promote their newsworthy happenings. But, PR professionals should have a flexible, smart plan to bring back in-person cancelled events virtually.

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