Use product drop campaigns to test new mechanisms and identify new marketing opportunities

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 11, 2020, 3:20 AM UTC

Adding the right amount of friction to the purchase path can enhance the drop experience for consumers.

This article suggests useful product drop practices for executing a successful drop campaign and grow a business. Working with logistic providers can help brands prevent any product shortages or long delivery times and provide consumers with a seamless buying experience.

Trying different drop mechanisms provides brands with an opportunity to learn about methods generating the most excitement among target audiences. Evaluating key metrics and analysing customer data can help brands understand consumers and create successful drop campaigns in the long-term.

Dropping different products in different locations relevant to local celebrations is recommend for providing consumers with unique experiences. Rewarding loyal consumers and fans with early access to new products and experiences can help brands build an emotional connection with them.

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