Brands can use Zapier integration to automatically import offline conversions from CRM into Google Ads.
Google recently announced its decision to introduce lead form ad extensions to YouTube and Discovery campaigns to support brands during COVID-19. These ad extensions, available through Google Ads, can help brands attribute conversions from Search, YouTube and Discovery campaign types.
However, the roll out of lead forms ad extensions on Discovery campaigns will not happen until later this year. Also, to optimise ads for sales, Google plans to release the ability to import offline conversions from lead forms.
Customer Match, another feature from Google, can help brands use offline and online data to target consumers across campaign types. Brands can use this feature to target customers with similar profiles and find consumers who are more likely to buy.
[2 minute read]