The proposal includes a ban on ads after 9 pm on TV and online, with plans for outright ban down the road.
In a rare joint op-ed opposing the move The Advertising Association, IPA and ISBA, have opposed the ban. The trade bodies have opposed the government’s ban on high fat, salt and sugar (HFSS) food adverts saying it would not address the obesity problem.
The organisations argue that since the first restrictions on food advertising in 2008, children’s exposure to HFSS ads on TV has declined by 70%. But, obesity trends among children have continued to rise.
The trade bodies suggested the government should take evidence-based measures to tackle obesity. The government should instead support campaigns like the Henry project in Leeds, which led to increased family physical activity and decreased consumption of HFSS foods.
[4 minute read]