Integrate innovative features in shopping experiences to improve customer experience and drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 10, 2020, 1:01 PM UTC

Providing personalised interactions and product recommendations can help marketers build consumer loyalty.

Given that consumers tend to associate new technology with convenience, the author suggests consumer experience (CX) strategies brands can implement to overcome COVID-19-related obstacles. Building innovative services and features that are aligned with consumers’ shifting priorities can help marketers enhance the CX.

Incorporating flexible payment options in shopping experiences during crisis situations with tools like Afterpay can reinforce a brand’s relationship with its customers. Brands should use contactless payment options to create a seamless shopping experience for consumers, improve CX, and drive conversion rates.

Recreate in-store experiences on digital channels by integrating virtual reality experiences in marketing campaigns to attract new consumers. Brands must be transparent and communicate key information across all touchpoints of consumers' journeys to build trust among them and sustain long-term growth.

Read the original article

[4 minute read]