Facebook rolls out sponsored posts for groups to help group admins monetise their content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 10, 2020, 2:49 AM UTC

The sponsored post option will only be available for public groups with over 1,000 members.

To encourage greater engagement within highly engaged groups on Facebook, the social media platform has rolled out new sponsored posts for groups. While Facebook already provides paid subscription options for some groups, this new feature can help group admins monetise their content by partnering up with brands.

The new feature is an extension of Facebook's existing Branded Content tools. Branded posts in groups will be displayed with a “Paid Partnership” tag to indicate funded posts.

For groups to be eligible for sponsored posts, they should follow Facebook's Monetisation Eligibility Standards. This article states that sponsored posts can provide an opportunity for brands to engage with a more focused audience.

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