Creating educational content on Instagram Reels can help a brand improve website traffic and sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 10, 2020, 1:58 AM UTC

Brands must leverage user-generated content to create product reviews on Instagram Reels.

This piece highlights how marketers can attract traffic and drive conversions using Instagram Reels. With the feature being native to Instagram, brands can use Reels to create promotional, educational, and entertaining short-form videos on the app, with added special effects and music.

Repurpose existing content to post educational videos on Reels and use lead magnets and newsletters to boost website traffic and subscribers. Demonstrate expertise around products and services by creating native-looking reviews and case study videos on Instagram Reels.

Producing behind-the-scenes content with Reels can bridge the gap between brands and their consumers and foster relationships at scale. Including music, old pictures, and case studies in Reels is recommended to convey a company’s story and attract the attention of potential prospects.

Read the original article

[4 minute read]