Brands should create their Instagram Stories by leveraging trending topics from existing content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 10, 2020, 2:52 PM UTC

Adapting existing content into Stories can add more value and give more exposure to old content.

Marketers should choose trending and buzz-worthy topics from within their industries when adapting existing content into Instagram Stories. Brands can use the key ideas from the original articles to frame short sentences to put into Stories.

Businesses should also opt for the content that can be split into short and comprehensive pieces that audiences can access in a short span. Instead of over-stuffing the stories with text, marketers should use interactive elements like videos or graphics to engage audiences.

Marketers can also use bullet points instead of paragraphs of texts to avoid reader fatigue. Brands can also use the swipe up function on the last page of their Stories to allow audiences to see the original post.

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