Create social media ad campaigns to widen reach, increase traffic and enhance conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 06, 2020, 2:09 AM UTC

SEO optimisation of websites can help online stores improve discoverability and search ranking.

This piece recommends content marketing strategies brands can use to boost their website traffic and drive sales. Start by evaluating factors like product quality, target markets, ROI, and more to ensure meaningful growth in traffic and sales, cost-effectively.

Serving paid social media ad campaigns allows brands to target wider audiences while increasing website traffic and conversions in a relatively short term. Brands must create and share relevant links, posts, offers, and discounts on social media to prompt actions from potential prospects.

Develop original and relevant content like podcasts, videos, and blogposts that potential consumers might find interesting and valuable. Sending across free samples to influencers, reaching out to bloggers, and press can help brands reach new audiences and build trust.

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