Create a compelling email series and offer customers suitable solutions to convert leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 06, 2020, 3:28 AM UTC

Answer subscribers’ most burning questions in emails to convert them.

Developing an automated welcome email series can help brands convert new subscribers into consumers and enhance sales. To create an effective automated welcome email series, brands must ensure they have a strong offer in place and target the right audience.

Marketers must write compelling welcome messages and remind recipients of their reason for subscribing along with a CTA to keep them interested. Within a day of sending the first email, send a second message emphasising the brand’s expertise to stand out and connect with valuable, authoritative leads.

Sharing personal experiences via blogposts in emails allows marketers build empathy while demonstrating their value. Offering solutions and providing social proof like testimonials and results along with appropriate CTAs can help brands convert their leads into consumers.

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