Build audience trust by being transparent in messaging shared via visual communication

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 06, 2020, 1:47 AM UTC

Content being shared through visual communication must be original in nature.

This article states what a brand’s visual strategy must be like amid the pandemic. For visual communication, avoid turning a visual or an infographic into a “reading assignment”. Text must be used effectively to provide context.

Visual cues that can be interpreted similarly by the audience must be used. To earn audiences’ trust, businesses must be transparent and cite all the primary sources from where the content has been chosen from.

Use data visualisation in visual communication but eliminate chances of any misinterpretation of information. Further, the fonts being used must be designed to deliver a visual aesthetic. Font choices must be part of core communication strategies.    

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